Campaign strategy and structure
Define campaign goals, keyword themes, audience settings, exclusions and account responsibilities.
OUR SERVICES / DIGITAL MARKETING SERVICES
Pay-Per-Click Advertising (PPC)
Reach potential customers through paid search campaigns planned around your offer, audience and budget, with clear goals and agreed account controls.
BUILT AROUND YOUR BUSINESS
A practical approach to Pay-Per-Click Advertising (PPC).
Connect campaign targeting and ad messaging to a useful landing page and a measurable action. We agree campaign boundaries, budget limits and approval responsibilities before launch.
WHAT WE OFFER
What we can deliver.
Plan paid search activity with clear ownership, useful measurement and approval points.
Ad copy and landing page alignment
Prepare clear search adverts and connect them to a relevant, useful destination.
Conversion tracking and performance review
Agree which actions to measure, check available tracking and review campaign activity against the stated goals.
Tools & working areas
- Search campaign planning
- Keyword and audience review
- Conversion tracking
- Budget and performance review
SOLUTIONS & USE CASES
Where this service can help.
Launching a focused campaign
Set an objective, audience and budget boundary before enabling paid activity.
Improving an existing account
Review campaign structure, search terms and landing page alignment to prioritise practical changes.
Making results easier to assess
Define useful conversion events and separate spend, lead quality and business outcomes in reporting.
HOW WE WORK
From a clear brief to the next step.
Agree the work, review it at useful points and prepare the people responsible for what comes next.
01
Agree goals and budget
Discuss the offer, target actions, budget authority, exclusions and campaign boundaries.
02
Prepare the campaign
Plan targeting, account structure, adverts and landing page requirements for review.
03
Check tracking and approvals
Verify the agreed measurement and obtain approval before any campaign is enabled.
04
Launch and review
Monitor the agreed indicators and use available evidence to guide approved adjustments.
QUALITY & HANDOVER
A clear finish, with practical checks.
The proposal records campaign goals, platforms, budget limits, tracking, responsibilities and approval points. Account access and landing page readiness are reviewed before launch.
Your handover records campaign settings, measurement decisions, access and agreed follow-up work. Media spend remains separate from the service fee and under your control.
Talk through your requirements- Campaign scope, exclusions and budget limits
- Conversion events and landing page checked
- Account access and launch approval recorded
BEFORE WE START
Questions about Pay-Per-Click Advertising (PPC).
Which advertising platforms can be included?
We agree platforms after reviewing your audience, offer and account setup. The proposal identifies the platforms and campaign types in scope.
Is advertising spend included in the service fee?
Media spend is separate and remains under your control. Budget limits and payment arrangements are agreed before launch.
Do you guarantee leads or sales?
No. Results depend on the offer, competition, audience, landing page, budget and other factors. We agree what can be measured and report the available evidence.
Will campaigns run without my approval?
No. Account access, campaign changes, spend limits and launch approval are agreed in advance. We do not enable spend without your approval.